Certified Production & Operations Manager (POM) Practice Exam 2026 – Your All-in-One Guide to Exam Success!

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Which of the following strategies is not beneficial for enhancing competitiveness?

Innovation in product development

Cost-cutting without quality loss

Extensive outsourcing

Extensive outsourcing, while it may reduce operational costs in some cases, does not inherently enhance competitiveness. In fact, it can lead to decreased control over quality, delivery times, and responsiveness to market changes. When a company outsources significant parts of its operations, it may also weaken its core competencies, making it harder to differentiate itself in the marketplace.

In contrast, innovation in product development fosters unique offerings that can attract customers and create a market edge. Cost-cutting without quality loss contributes to maintaining margins while delivering value, ensuring that the business remains competitive. Customer relationship management enhances customer loyalty and satisfaction, leading to repeat business and referrals, which are vital for sustainable competitiveness. Thus, while outsourcing has its place, relying heavily on it without strengthening in-house capabilities can undermine a firm's competitive position.

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Customer relationship management

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