Certified Production & Operations Manager (POM) Practice Exam

Operations management and marketing primarily support which of the following functional areas?

1. Research and Development

2. Accounting and Finance

3. Production and Logistics

4. Sales and Customer Service

The correct answer is: Accounting and Finance

Operations management and marketing are primarily focused on aligning their processes and strategies with the needs of the overall business, which includes driving efficiency and ensuring customer satisfaction. In this context, the combination of operations management and marketing effectively supports the functional area of sales and customer service. Sales and customer service are integral to fulfilling customer expectations and maintaining strong relationships with the market. Operations management ensures that the production processes are in place to deliver the right products at the right time, while marketing promotes those products to ensure they meet customer needs. Together, they enhance the capabilities of sales and customer service by ensuring that what is offered resonates with the target market and that deliveries meet sales commitments. Understanding how operations management and marketing enhance each other gives insight into how businesses can operate more efficiently while remaining responsive to customer needs, ultimately leading to better sales performance and improved customer satisfaction.